Publication
STRATEGI PEMBERITAAN (LKBN) ANTARA BIRO RIAU DALAM MENGHADAPI PERSAINGAN DENGAN MEDIA ONLINE
STRATEGI PEMBERITAAN (LKBN) ANTARA BIRO RIAU DALAM MENGHADAPI PERSAINGAN DENGAN MEDIA ONLINE
Abstract
National News Agency (LKBN) Between is the first news agency Indonesia which was
established in 1937. LKBN Antara continues to grow into a public company with a Bureau
in each province and manage news portals in every region spread in Indonesia is no
exception Riau province, namely LKBN Between Bureau Riau. In 2015 LKBN Antara Riau
was awarded as the first best provincial bureau in the news category. Researchers want to
know how the news strategy LKBN Between Riau Bureau in the face of competition with
online media, and will be described through news tips, news variations to the speed and
depth of news.
This research is qualitative research with descriptive approach. In this study using the
concepts of Strategy, news, online media and media competition. Subjects in this study were
selected based on certain considerations of researchers namely Head of Bureau LKBN
Antara Riau, Editor, and journalist LKBN Antara Bureau of Riau, then the object of this
research is LKBN Between Riau Bureau.
Based on research conducted for nine months then know the results of this study. In the
results and discussion then LKBN Between Riau Bureau implement strategies peberitaan
or news management process to face competition with other online media. The strategy
undertaken LKBN Between Riau Bureau the first is the tips in the news by adding news
elements 3E + 1N adder 5W + 1H, highlighting variations for light news. Finally, LKBN
Between Riau Bureau meet the depth of news equivalent print media and news speed
equivalent to other online media.
Kata kunci: Strategi Pemberitaan LKBN Antara